DahNAY Logistics

Overview

DahNAY, a fast-growing global logistics and freight forwarding company, partnered with SearchMadarth® in March 2023 to drive qualified lead generation and brand visibility across international markets through strategic Meta advertising. What began as a targeted digital experiment quickly evolved into a high-impact, multi-year performance marketing engagement, spanning conferences, commodity expos, white goods advertising and precision lead generation campaigns across Asia, the Middle East, Europe and the Americas.

Client Snapshot

Client: DahNAY

Industry: Logistics & Freight Forwarding

Partnership from: March 2023

Platform: Google, Linkedin & Meta (Facebook & Instagram), Email Outreach

Campaign Types: Lead Generation, Awareness, Retargeting, Account based marketing

Geographies: India, UAE, Vietnam, UK, USA, Bangladesh, Turkey, Brazil, Thailand & more

The Challenge

DahNAY operates in a highly competitive, relationship-driven industry where generating qualified international leads at scale is both critical and complex. The brand needed a digital partner who could:

• Build awareness among freight and logistics decision-makers across fragmented, multi-geography markets
• Drive measurable leads from industries like White goods, Renewable energy, Ecommerce products, Perishables and Apparels,
• Leverage conference presence through digital amplification to maximise ROI on event marketing spend
• Sustain and improve performance across multiple campaign cycles, year on year

The Strategy

SearchMadarth® deployed a layered Meta advertising strategy built on three pillars:

1. Conference Amplification For each industry conference and networking event DahNAY participated in - from the MBNA Conference in the UAE and Paper Expo in India to the X2 Conference in Thailand and Intermodal Brazil. SearchMadarth® ran targeted Meta campaigns to amplify DahNAY's presence before, during and after each event. This ensured that the brand was visible to the right audiences well beyond the physical venue.

2. Precision Lead Generation Geography-specific and industry-specific lead generation campaigns were designed to reach decision-makers in markets such as Vietnam, the UK, USA, Bangladesh, UAE, Turkey, Sri Lanka and India. Campaigns were tailored by vertical, spanning renewable energy, white goods, ecommerce and generic freight, ensuring message relevance and higher conversion rates.

3. Retargeting for Conversion Depth As the engagement matured, SearchMadarth® introduced high-volume retargeting campaigns targeting warm audiences who had previously engaged with DahNAY's content. This proved to be a significant driver of lead volume in 2024 and 2025, dramatically improving cost-per-lead efficiency.

Overall Campaign Results (2023-2026)

Over the past 3+ years, the campaigns have generated more than 4,000 leads, with 1,775 leads qualified based on shipments above 500 kg, demonstrating strong lead quality in addition to volume. Across multiple campaign objectives, including lead generation, retargeting, conference promotions and crisis response, the campaigns achieved over 30 million impressions. The highest-performing lead generation campaign delivered 1,178 qualified leads, while the top conference campaign recorded 2.28 million impressions, reflecting consistent campaign effectiveness and sustained performance over the partnership period.

Key Takeaways

• Long-term partnerships outperform one-off campaigns, consistency in strategy and learning across years drove compounding results for DahNAY.
• Retargeting is a force multiplier, the 2024 retargeting campaign alone delivered 1,178 leads, more than the entire 2023 lead count.
• Industry and geography-specific targeting delivered superior conversion rates compared to broad campaigns.
• Digital amplification of conference presence extended DahNAY's brand visibility far beyond event attendees.
• Agile campaign management allowed rapid pivoting during real-world disruptions such as war-related re-routing challenges.

Conclusion

The DahNAY × SearchMadarth® partnership is a testament to what sustained, insight-driven Meta advertising can achieve for B2B brands operating in global, high-complexity industries. Over three-plus years, SearchMadarth® helped DahNAY grow from testing individual markets to running coordinated, multi-geography campaigns that generated thousands of qualified leads and millions of impressions, all while adapting in real time to industry events and global disruptions.

This case study reflects SearchMadarth®'s core philosophy: we don't promise overnight miracles. We deliver real, measurable, sustainable growth grounded in data, guided by gut and built on trust.

Ready to find what’s next for your brand? Let’s Talk - Contact SearchMadarth®